张弘韬.亲环境购买动机下的节约型包装设计研究[J].包装工程,2017,38(22):89-93. |
亲环境购买动机下的节约型包装设计研究 |
Conservation Oriented Packaging Design Based on the Pro-environmental Buying Motivation |
投稿时间:2017-07-05 修订日期:2017-11-20 |
DOI: |
中文关键词: 节约型包装设计 亲环境购买动机 资源节约 生态保护 |
英文关键词: conservation oriented package design pro-environmental buying motivation resource conservation ecological conservation |
基金项目:湖南省社科基金项目(14YBA134) |
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中文摘要: |
目的 从亲环境购买动机的视角出发,探索节约型包装的创新设计路径。方法 剖析了对消费者亲环境购买与节约型包装设计的关系,阐释了对亲环境购买动机的多维构成,提出了相应的节约型包装设计思路。结论 节约型包装设计需要同时兼顾环境价值和市场效益。对此,有必要对市场购买动因展开深入研究,以确保环境利益与消费者利益在设计中得到有机统一。在迎合市场需求的同时,设计师仍需恪守设计自律,通过发挥包装的信息媒介属性培养公众环境意识、引导市场消费观念,实现对亲环境购买动机的激励强化。 |
英文摘要: |
It aims to explore the innovative strategies of conservation oriented packaging from the perspective of pro-environmental buying motivation. The relationship between pro-environmental buying and conservation oriented package design is analyzed, the structure of pro-environmental buying motivation is explained, and the corresponding design strategies of conservation oriented package are put forward. The design of conservation oriented package need to take both environmental value and market efficiency into account. In this regard, it is necessary to study the buying motivation of market in depth,so as to ensure the unified interests of nature and consumers in design. Meanwhile, designers need to adhere to moral self-discipline when meet market demand, and give full play to the media properties of package, so that the pro-environmental buying motivation of market can be effective incentives through the cultivation of public environmental awareness and the guiding of market conception. |
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