包装设计中布扎式视觉化复制现象研究

Beaux-arts Visualization Coping Phenomenon in Packaging Design

中文关键词: 包装设计  视觉化  复制  布扎式

英文关键词: packaging design  visualization  copy  the Beaux-arts

中文摘要:

      目的 以产品的包装设计为切入点，分析当代包装设计中视觉化复制现象出现的原因；对设计教育中布扎体系和现象进行批判性思考，以驱动包装设计创新文化的发展。方法 从设计学的角度剖析布扎式视觉化复制现象的具体表征，并对此现象提出实践性的解决方案，结论 从视觉延伸维度、视觉观感维度、视觉驱动维度3个方面提出解决布扎式视觉化复制现状所存在的问题。

英文摘要:

      Starting from product packaging design, it analyzes the reasons of visualization coping phenomenon appearing in packaging design and critically arouses people's attention on the systems and phenomena of Beaux-Arts，in order to push the development of Innovative culture in package design. From design specialist perspective, the concrete representation are discussed briefly, and practical solutions are proposed for visualization coping phenomenon. From the 3 aspects of visual extension dimension, visual perception dimension, visual driving dimension，problems of Beaux-Arts visualization copies status are solved.