中国重汽卡车设计的内饰感知评价与设计品质提升

Perceived Evaluation and Design Quality Improvement in the Sinotruk Interior Design Cases

中文关键词: 汽车内饰  感知评价  设计评价与设计品质  评价要素

英文关键词: car interior  perceived evaluation  design evaluation and design quality  evaluation factors

中文摘要:

      目的 通过汽车内饰设计的感知线索和评价要素研究，明确汽车品质感的内涵，为自主品牌设计品质提升，实现国家品牌战略寻找一条设计之路。方法 在与中国重汽合作的轻/中型卡车平台设计案例基础上，从感知的角度，采用案例跟踪和特征分析方法，对比和归纳了内饰设计评价与设计品质的关系，探讨和总结感知评价要素。结论 研究表明，内饰的设计评价本质上是一种感知品质的评价，功能体量、部件特征和内饰氛围是感知评价与设计品质提升的3个要素。

英文摘要:

      Through the study of perception clues and evaluation factors of car interior design. a clear sense of the connotation of the car quality is built to find a design method to improve China's national brand design quality, and to achieve the national brand strategy. Based on the design cases of business cooperation with the light/medium truck platform of Sinotruk(CNHTC), this research uses the case tracking and feature analysis, compares and summarizes the relationship between interior design evaluation and design quality, explores and summarizes the elements of perception evaluation from the perspective of perception. Study shows, the essence car interior evaluation is a perceived quality estimation. Functional volume, component characteristics and interior atmosphere are the three evaluation factors.