从叙事到述行谈信息的传播设计

Talking about the Communication Design of Information from Narration to Interaction

中文关键词: 信息传播  叙事  体验  述行

英文关键词: information dissemination  narrative  experiential  interaction

中文摘要:

      目的 提高在展示设计中信息传播的效用。方法 对展示设计中信息传播的过程进行研究，总结现有设计的表达形式，利用教学案例，分析人、物、空间在信息传播中的作用，并预测展示信息传播的新方向。结论 从静态方面观看走向，多感官、多体验、多媒介、多形式的信息传播设计将成为未来设计的发展方向。通过运用叙事性、体验性、述行性的信息传播方式，将更有利于信息的传播。

英文摘要:

      It aims to improve the effectiveness of information dissemination in display design. By analyzing the process of information dissemination in the exhibition, it summarizes the existing forms of design expression, and uses the case analysis to illustrate the role of people-information-space in the process of displaying the information dissemination, and predicts the new direction of information dissemination. In display from the static view to the interactive participation, multi-sensory, more experience, more media, more forms of information dissemination process design will be the future development direction. Integrated use of narrative, experiential, line of expression form of information transmission, is more advantageous to display the information transmission.