陆菁,王军,刘渊,吴中浩.诚信情感体验与包装色彩的构建[J].包装工程,2017,38(24):152-155. |
诚信情感体验与包装色彩的构建 |
The Construction of Honesty Emotion Experience and Packaging Color |
投稿时间:2017-08-25 修订日期:2017-12-20 |
DOI: |
中文关键词: 诚信 情感设计 色彩 认知流畅 |
英文关键词: honesty emotional design color cognitive fluency |
基金项目:国家社科基金艺术学青年项目(17CG209) |
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中文摘要: |
目的 针对当今中国对于诚信环境的强烈需求,从消费者诚信情感体验角度提出包装色彩的解决方案。方法 以诚信意象及情感体验模型与认知科学为基础,通过包装设计中色彩信息的构建来达到消费者诚信情感体验的目标。结论 通过构建诚信情感体验与包装设计中的色彩要素之间的关系,阐述与诚信情感的相互关系。 |
英文摘要: |
In view of high demand for honesty environment in China, it proposes the solution of packaging color from the perspective of consumer's emotional experience. Based on the image of honesty and emotion and emotional experience model as well as cognitive science, the design of consumer confidence and emotional experience is achieved with the construction of the color information in packaging. The relationship between the honesty h emotion experience and the color elements in the packaging design is discussed, and the relationship with the good faith emotion is expounded. |
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