从品牌标志再设计看扁平化风格在标志中的运用

Application of Flat Style in the Logo from the Brand Logo Redesign

中文关键词: 扁平化风格  简约  标志设计  信息传递

英文关键词: flat style  minimalist  logo design  information transfer

中文摘要:

      目的 探讨扁平化风格在标志设计中运用方法，展望扁平化设计的发展趋势。方法 对近期品牌形象再设计热潮中的新旧标志进行对比研究，剖析扁平化风格标志的视觉特点。结论 标志的设计或调整应坚持形式美的法则，不能盲目跟风；具有拟物化设计和扁平化设计信息特征的“类扁平化设计”将是未来设计的新趋势。

英文摘要:

      It aims to discussion the use of flat-style methods in the logo design, look into the development tendency of flat design. It researches the recent redesign of the brand image of the old and new upsurge flag contrast, analyzes the flat visual style flag features. When making design adjustments or flags should adhere to the rules of formal beauty, not blindly follow the trend. The "class flat design" with the proposed design and flat design messaging features will probably be the new trend of the future design development.