现代公益海报设计的创意与表现研究

Creativity and Performance of Modern Poster Design of Public Welfare

中文关键词: 公益海报设计  创意  公益性  国际化

英文关键词: poster design  creativity  public welfare  internationalization

中文摘要:

      目的 探究现代公益海报设计的创意与表现方式。方法 从公益海报的公益性、通俗性、针对性、长期性等特点入手，探索现代公益海报设计在元素替代、心理干预、国际化演绎3个方面的创意与表现，并以具体事例展开深入论述。结论 在多元化的社会大环境下，创新公益海报的设计理念与方式，能够更好地凸显主题，提升艺术效果，使公益海报作品的社会影响力大大提高。

英文摘要:

      It aims to explore the creative and expressive way of modern poster design of public welfare. Starting from the public welfare, popularity, pertinence and long-term nature of public welfare posters, it explores the creativity and performance of modern poster design in the element substitution, psychological intervention and international interpretation, and makes in-depth discussion on the concrete examples. In the diversified social environment, the design concept and mode of innovative public service posters can better highlight the theme, enhance the artistic effect, so that the social influence of the poster is greatly improved.