地域文化视角下景区视觉形象识别系统的构建

Construction of Recognition System Structure of Visual Image in Scenic Spot from the Perspective of Regional Culture

中文关键词: 地域文化  景区  视觉形象  构建

英文关键词: regional culture  scenic spot  visual image  recognition  structure

中文摘要:

      目的 从地域文化的角度入手，研究地域文化在景区视觉形象识别系统中的应用。方法 从地域文化的内涵以及地域文化在景区形象设计中的应用现状出发，分析地域文化在景区视觉形象设计中的作用，通过历史元素表现型、地理元素表现型、民族元素表现型、宗教元素表现型等四种表现形式在景区视觉形象识别系统构建中的应用解析，论述地域文化在景区视觉形象设计中的重要作用。结论 通过研究地域文化在景区视觉形象识别系统构建中的重要性以及表现形式，为地域文化在景区视觉形象识别系统构建中的应用提供理论指导。

英文摘要:

      It aims to make a study on the application of regional culture into the recognition system structure of visual image in scenic spot through a cultural point of view. Based on the connotation of regional culture and its current application status involving in the image design in scenic spot, it tends to analyze the role of regional culture in scenic spot visual image design by analyzing the application of historical elements phenotype, geographical elements phenotype, ethnic elements phenotype and religious elements phenotype into the recognition system structure of visual image in scenic spot, it expounds the important role of regional culture in visual image design in scenic spot. It provides a theoretical guidance for the application of regional culture into the visual image design in scenic spot by exploring the importance and patterns of manifestation of regional culture applied into the recognition system structure of visual image in scenic spot.