李天添,赵丹华,赵江洪.基于高层语义视觉表征的意象版工具[J].包装工程,2018,39(4):127-131. |
基于高层语义视觉表征的意象版工具 |
Imagery Tool Based on High-level Semantics Visual Representation |
投稿时间:2017-11-05 修订日期:2018-02-20 |
DOI:10.19554/j.cnki.1001-3563.2018.04.024 |
中文关键词: 意象思维 视觉表征 意象表达 意义获取 意象版 符号系统 |
英文关键词: imagery thinking visual representation image representation meaning acquisition imagery tool semiotics system |
基金项目:国家自然科学基金(51605154);省重点研发计划(2016GK2010);中央高校基本科研业务费 |
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中文摘要: |
目的 针对初始概念中高层语义模糊不清的问题,在一定程度上填补抽象设计问题与具体概念方案间的“鸿沟”。方法 将高层语义视觉表征划分为意义获取与意象表达两部分。以意象图片作为视觉化表达的形式,以意象思维作为意义获取的途径,以符号作为视觉表征的研究工具。以场景层、特征层与形态层3个层次序列构建意象版,以案例应用验证其有效性及可行性。结果 意象版工具中存在两条交互共生的线索,即意义线索与视觉线索。意象表达与意义获取的过程,体现了高层语义视觉表征过程中内容与形式的统一。结论 高层语义视觉表征的意象版具备一定程度的有效性及可行性,能够实现“尽意”即意义获取的目的与“立象”即意象表达的目的。 |
英文摘要: |
Aiming at the problem of high-level semantic ambiguity in the initial concept, the gap between abstract design problems and specific design solutions is filled to a certain extent. The high-level semantic visual representation is divided into two parts: meaning acquisition and image representation, images are used as a visual form of expression and imagery thinking are used as a way to acquire meaning. Semiotics is used as a tool for visual representation. Image sequences are constructed with three levels of scene layer, feature layer and form layer. The effectiveness and feasibility are verified through a case application. Two symbiotic clues existed in the mood board tool: meaning clues and visual clues. The process of image expression and meaning acquisition embodies the unity of content and form in the process of high-level semantic visual representation. The imagery tool for high-level semantic visual representation provides a level of validity and feasibility, the objectives of meaning acquisition and image expression should be realized. |
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