基于萍乡傩面具纹样的旅游商品开发研究

Tourism Commodity Development Based on Pingxiang Nuo Mask Pattern

中文关键词: 萍乡傩面具  纹样  旅游商品

英文关键词: Pingxiang Nuo mask  pattern  tourism commodity

中文摘要:

      目的 在保护萍乡傩活态生存的地方民俗环境下，对萍乡傩面具纹样的旅游商品进行开发研究，通过实地考察、调研、分析来论证地方特色礼品包装的合理性和可行性。方法 寻找萍乡傩面具纹样在历史发展演变和纹样类别特征研究两条线索帮助人们在地域特色旅游商品设计开发过程中理清思路和提供研究基础，为萍乡傩面具合理的保护和发展提供文脉传承的有益探索；通过对萍乡傩面具特色旅游商品市场现状分析和具体旅游商品开发案例的研究探讨地域文化对旅游商品设计创作的影响，帮助设计师在设计具有地域特色旅游商品时获得设计思路和案例借鉴。结论 借助特色旅游商品创新设计思维，将旅游商品设计的符号化和情感化作为重要的思路与方法，创造富含地域文化情感和特色的旅游商品。

英文摘要:

      It aims to study the tourist commodities of Pingxiang Nuo mask pattern, to protect the local folk environment of living environment, to demonstrate the rationality and feasibility of gift packaging with local characteristics through field investigation, research, and analysis demonstration. Pingxiang Nuo mask pattern of historical evolution and pattern characteristics of the two clues to help us in the regional characteristics of tourism product design and development process to clarify ideas and provide research basis, which provides a useful exploration for the reasonable protection and development of Pingxiang Nuo mask. It discusses the influence of regional culture on the design of tourism commodity design, and helps designers to obtain the design ideas and case reference when designing the regional tourism products with the characteristics of tourism products. Through the innovative design of tourism products, the "symbolization" and "emotional" of tourism commodity design are regarded as important ideas and methods to create tourism products rich in regional cultural emotion and characteristics.