现代包装设计新视点研究

The New Study on Modern Packaging Design

中文关键词: 现代包装设计  特点  视点

英文关键词: modern packaging design  characteristics  viewpoint

中文摘要:

      目的 探究现代包装设计的方向与目标。方法 从包装的外在表现形式入手，总结包装设计不足与缺失，接着结合现代包装设计的功能性、审美性和多样性3大特点，对包装设计进行整体特征分析，再由现代包装设计中的生态性、趣味性与系列化、情感化设计入手，探讨全新的设计路径，并辅以相关的典型设计实例展开重点论述，最后总结出现代包装设计的几个新视点，给出未来的发展方向。结论 现代包装设计在当前不断变化、发展的社会背景下想要突出重围，就必须要在保证外观新颖的基础上，进行更深层次的探寻，以生态、趣味等作为独特的设计视角和力量源泉，创新、做强包装设计，使其能够以全新的视点和表现满足人们的审美需求，获得更大意义上的成功。

英文摘要:

      It aims to explore the direction and target of modern packaging design. Starting from the external expression form of packaging, it summarizes the deficiencies and shortcomings of packaging design. And then combined with the functional, modern packaging design aesthetic and the diversity of the three characteristics, it makes the overall characteristic analysis of the packaging design. Starting from the modern packaging design and ecological interest and a series of emotional design, the new path design, typical design examples and relevant emphases are discussed, finally several new generation of packaging design is summarized, and the future development direction is given. Modern packaging design wants to win in the changing and development of the social background. It must be based on ensuring the appearance of novel and the deeper exploration, taking the ecological, interesting as a unique design perspective and source of strength. The innovation and strong packaging design can meet the aesthetic needs of the people with new viewpoint and performance, which will have a greater sense of success.