皮永生,段胜峰.设计介入农品的价值提升研究[J].包装工程,2018,39(10):8-13. |
设计介入农品的价值提升研究 |
Value Promotion of Agricultural Products by Design |
投稿时间:2018-01-02 修订日期:2018-05-20 |
DOI:10.19554/j.cnki.1001-3563.2018.10.002 |
中文关键词: 农品 商品 价值提升 |
英文关键词: agricultural products commodity value promotion |
基金项目:四川美术学院2018年博士重大课题培育项目(18BSPY045);2018重庆艺术规划重大专项项目(18ZD003) |
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中文摘要: |
目的 通过对农品变商品进行研究,探讨提升农品价值的方法,并给出具体的设计案例。方法 以重庆酉阳为例,对农村地区的农品进行现状调研,找出不能体现农品价值的原因,并应用社会创新设计的相关理念进行创意设计,使农品在向商品转化的过程中,其价值得以提升。结论 设计能调整农村社区和城市社区的关系,从而让农品商品化和品牌化,最终提升农品的价值,这对于从精准扶贫到乡村振兴的乡村建设来说具有重要意义。 |
英文摘要: |
It aimsto explore the design creative method to enhance the value of agricultural products through the study of agricultural products, and give specific design cases. TakingYouyang of Chongqing as an example, the current situation of agricultural products in rural areas is investigated, the reasons why the value of agricultural products can not be reflectedare found out, and the design creative ideas based on the related ideas of social innovation design are applied, so that the price of agricultural products to commodity transformation should be promoted. The design can build a mutual trust in the relationship between the rural community and the urban community, so as to make the agricultural products commercialized and branded, and ultimately improve the value of the agricultural products. This is of positive significance for the rural construction from precise poverty alleviation to rural revitalization. |
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