现代商业广告“四两拨千斤”的创意思维分析

Creative Thinking Analysis of Modern Commercial Advertising "Accomplish a Great Task with Little Effort by Clever Maneuvers"

中文关键词: 商业广告  “少而精、少而专、少而全”  创意思维

英文关键词: commercial advertisements  "fewer but better, and specifically, less and less all"  creative thinking

中文摘要:

      目的 现代商业广告的核心价值是完成一幅既能够吸引消费者注意力使之产生购买欲望和动机，又能够最终促成产品最佳销售的好广告，这就需要在广告的绝妙创意上下足功夫，完成一幅既能够吸引消费者的注意力，使之产生购买欲望和动机，又能够最终促成产品最佳销售的好广告是我们的目的。方法 如果能够合理运用“四两拨千金”的广告创意思维，展现其意图明确，打破陈规，不限定表现技法的“少而精、少而专、少而全”的创意理念，就一定能使广告达到事半功倍的效果。结论 “四两拨千斤”的创意思维为商家和消费者构筑了更大的交互空间，为设计师提供了更广阔的设计空间，只有善于创造，敢于尝试新的设计理念，才能应对越来越主动的现代市场。

英文摘要:

      The core value of modern commercial advertising is to complete a good advertisement that can not only attract consumers' attention to produce desire and motivation, but also ultimately lead to the best sale of the product. This would require the fluctuation full time is in a great advertisement originality, complete a picture of both to attract consumers' attention, make it produce purchase desire and motivation, and could eventually led to the best product sales good advertising is our purpose. If can reasonable use of "four two dial the daughter" advertising creative thinking, and show its intentions clear, break down, not limited representation of "fewer but better, and specifically, less and less" all the creative idea, we will be able to make advertising reach twice the result with half the effort. "Accomplish a Great Task with Little Effort by Clever Maneuvers" creative thinking for businesses and consumers build the interactive space, more for designer provides a wider space, only good at creating, dare to try new design concept, to cope with the modern market is more and more active.