“立体化”在平面设计中的运用

The Application of "Three Dimensional" in Graphic Design

中文关键词: 立体化  视觉语言  平面设计

英文关键词: stereoscopic  visual language  graphic design

中文摘要:

      目的 在提出二维空间的平面设计作品存在的局限性、缺乏生动性和趣味性，不能满足现代人们高层次的审美需求等问题的基础上，总结“立体化”的概念，进一步探究“立体化”在平面设计中的具体运用。方法 以平面设计的发展历史为切入点，分析研究利用空间环境、视错觉、交互体验和多媒体技术等“立体化”的视觉表现形式，同时结合色彩、形态与材质，拓宽平面设计元素的范畴，探索海报设计、标志设计、平面广告设计等领域的立体化表现及其典型案例。结论 将平面设计“立体化”能够构建出更具表现力的新视觉语言，在丰富平面设计作品表现形式的基础上，增强视觉冲击力，使信息的传递更有效率，使平面设计作品立体化、动态化，具备更加旺盛的生命力和竞争力。

英文摘要:

      In order to Put forward the limitations, lack of vividness and interest of the planar design of two-dimensional space, and to meet the high level of aesthetic needs of modern people, the objective is to summarize the concept of "stereoscopic" and to further explore the concrete application of "stereoscopic" in the plan. Taking the development history of plane design as the breakthrough point, this paper analyzes and studies the "stereoscopic" visual expression form of space environment, visual illusion, interactive experience and multimedia technology. At the same time, it combines color, form and material, widens the category of plane design elements, and explores the stereoscopic performance of other fields and its typical cases of the design of posters, logo design and graphic advertisement design and so on. On the basis of enriching the form of graphic design, the "stereoscopic" design of plane design can build more expressive new visual language that makes the visual impact enhanced, the transmission of information more efficient, and the graphic design works stereoscopic, dynamic, more vigorous and competitive.