平面设计中的意境营造

Artistic Conception Creation in Graphic Design

中文关键词: 平面设计  意境  内涵  寓意

英文关键词: graphic design  artistic conception  connotation  meaning

中文摘要:

      探究和分析平面设计中意境的营造方式，认识意境营造对于平面作品内涵和艺术形象的重要意义。基于意境的内涵分析其在平面设计中的界定及作用，结合实例探讨其在标志设计、招贴设计、书籍装帧设计中的具体应用，总结出标志设计中“艺术夸张、融汇传统、空间构成”的意境营造方式；招贴设计中“整体环境的协调、象征寓意的创新、空白空间的营造”的意境营造方式和书籍设计中“封面和封底的寓意、插图和内页的互补、材料和风格的统一”的意境营造方式。因此，在平面设计中进行合理的意境营造，能够为设计作品增添文化寓意，凸显精神内涵，提升整体的艺术表达效果。

英文摘要:

      It aims to explore and analyze the way of creating artistic conception in graphic design, and understand the importance of artistic conception to the connotation and artistic image of graphic works. Based on the connotation of artistic conception, its definition and function in graphic design is analyzed, and its application in logo design, poster design and book binding design with example is discussed, and the formula of "artistic exaggeration, fusion of tradition, space composition" and "the coordination of the whole environment in the design of poster" is summarized. The creation of the symbolic meaning, the creation of the blank space, the way of creating the artistic conception and the design of the book, the meaning of the cover and the bottom of the cover, the complementation of the illustrations and the inner pages, the unity of the material and the style are analyzed. To create reasonable artistic conception in graphic design can add cultural implication to the design work, highlight spiritual connotation and enhance the overall artistic expression.