文化生态学视阈下的旅游景区导视系统设计研究

Signage Design in Tourist Attractions Based on the Perspective of Cultural Ecology

中文关键词: 文化生态学  旅游景区  导视系统  旅游体验  设计

英文关键词: cultural ecology  tourist attraction  signage design  travel experience  design

中文摘要:

      目的 通过分析旅游景区导视系统的设计现状，探讨了以文化生态学为基石开展旅游景区导视系统设计的必要性。方法 采用案例法和分析阐释法，导视系统可以借助丰富的艺术语言传递关于景区空间环境和人文风貌等信息，在对相关文化生态理论和具体的景区导视设计作品分析的基础上提出了景区导视系统设计的 4 个原则：体现功能性、融入文化性、注重生态性、彰显艺术性。结论 景区导视系统是旅游资源的一个有机组成部分，也是加强游客旅游体验的载体。文化生态学视阈下的旅游景区导视系统设计充分尊重了人们的心理期待，让设计充满了人性和生命感。将文化生态纳入景区导视系统设计的范畴扩大了导视系统设计的广度和深度，也有利于其学科的研究和发展。

英文摘要:

      The present situation of signage design in some tourist attractions as well as the necessity of signage design on the basis of cultural ecology is given. By using case analysis method and the interpretation method, space environment and humanities style in tourist attractions can be transmitted by signage system with rich artistic language. On the basis of the related cultural ecology theory and the specific signage design works in tourist attractions, the following four basic principles such as embodying function, integrating cultural factors, preserving environment and highlighting artistry are proposed. Signage system is an organic part of tourism resources, and also a carrier to enhance tourist experience. Signage design from the perspective of cultural ecology can fully satisfy the psychological expectation of the pubic, making the design full of humanity and vitality. The integration of cultural ecology into the signage design of tourist attractions expands the breadth and depth of the signage design, which is very beneficial to the research and development of the related discipline.