基于几何学思维的标志设计研究

Logo Design Based on Geometric Thinking

关键词:  几何学  思维  标志设计

Key words:  geometric  mode of thinking  logo design

摘要:

目的 探讨标志设计中几何学思维的建立。方法 基于几何学相关理论，研究简单几何学对标志“5种通用形状”的感性归纳，研究几何学思维影响下标志设计的形式美法则，包括比例与格律、对称与晶体对称、拓扑变换、分形几何学等。结论 应当重视标志设计中的几何学思维，它并不是要将美学理论量化，而是要借助几何学的思维去揭示各种视觉关系，帮助设计师在标志设计的过程中找到感性与理性之间的平衡。

Abstract:

The purpose is to explore the establishment of geometric thinking in the process of logo design. Based on the theory of geometric theory, it studies the perceptual induction of the "five general shapes" of the mark, and studies the formal rules of the design of the mark including proportions and rules, symmetry and crystal symmetry, topological transformation, fractal geometry and so on. We should pay attention to the involvement of geometric thinking in the design of signs. It is not to quantify the aesthetic theory, but to use geometric thinking to reveal a variety of visual relations, to help designers find a balance between the emotional and rational in the logo design process.