场域化的动态图像形态与信息传播

Form and Information Dissemination of Field-lization Motion Graphics

中文关键词: 动态图像  形态  场域  信息传播

英文关键词: motion graphics  form  field  information dissemination

中文摘要:

      目的 研究动态图像的形态属性与信息传播的内在关联，促进动态图像在视觉传达设计中的有效应用。方法 在场域的视角下，探讨动态图像在图像生产、图像构成、图像传播等环节特有的形态特征，揭示其信息意义生成中的现象与逻辑。结论 体现在传播3大场域中的动态图像形态，既有各自独立的空间，又是相互联系的整体，分析、把握其信息传播环节中的特点和性质，有助于人们顺应规律，更好地运用这一工具，为视觉传达设计服务。

英文摘要:

      The work aims to study the internal relationship between morphological properties and information dissemination of motion graphics, and promote the effective application of motion graphics in visual communication design. From the field perspective, the morphological characteristics of motion graphics in image production, image composition and image transmission were discussed to reveal the phenomena and logic in the formation of information significance. The forms of motion graphics embodied in the spread of three fields have their respective independent space, and they are an interrelated unity. Analysis and grasp of the characteristics and nature reflected in the sectors of information dissemination help people comply with the law and better use this tool to serve the visual communication design.