“激情”意象的设计解读

The Design Interpretation of "Passion" Image

中文关键词: 激情  情感研究  意象设计  产品设计

英文关键词: passion  emotion research  image design  product design

中文摘要:

      目的 通过对“激情”意象的研究和梳理，提出激情意象设计的层次架构，并就层次中的关键技术展开研究，探索通过设计实现“激情”意象的路径和方法，提炼“激情”意象设计的关键词。方法 通过文献法展开对“激情”多角度、多层次的解读，全面认知“激情”的内在关系与表现形式；通过对意象设计层次和方法的探讨梳理出“激情设计”的关键词和设计方法。结论 通过对激情意象的深度解析初步构建了“激情”意象设计的层次架构并梳理了设计关键词，对指导设计师进行“激情”意象设计有一定的启发并对其它意象设计有一定的借鉴意义。

英文摘要:

      The work aims to put forward the hierarchical structure of passion image design and study the key technology in the hierarchy, explore the path and method of realizing "passion" image through design and extract the keywords of "passion" image design through the study and sorting of "passion" image. Through the literature method, the "passion" was interpreted from multiple perspectives and at multiple levels, to comprehensively understand the intrinsic relationship and manifestation of "passion". Through the discussion of the level and method of image design, the keywords and design methods of "passion design" were combed out. Through the in-depth analysis of the passion image, the hierarchical structure of "passion" image design is initially built and the design keywords are summarized, which has certain enlightenment for guiding the designer to make "passion" image design and has certain referential significance for other image designs.