高晗,李博,韩挺.未来汽车人机交互系统发展趋势研究[J].包装工程,2018,39(22):22-28. |
未来汽车人机交互系统发展趋势研究 |
Development Trend of Future Automotive HMI System |
投稿时间:2018-08-21 修订日期:2018-11-20 |
DOI:10.19554/j.cnki.1001-3563.2018.22.005 |
中文关键词: HMI 消费者 设计定位 |
英文关键词: HMI consumer design orientation |
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中文摘要: |
目的 为了研究未来汽车HMI的发展战略。 方法 以荣威汽车HMI系统为研究对象,搭建一个全新的研究模型——“人—车”生命周期模型,分析全流程下用户的共性体验场景,挖掘用户的需求和痛点。调研方法包括用户问卷、深度访谈。通过研究品牌和消费市场,借用Censydiam模型,整理出未来汽车HMI的技术发展趋势以及荣威品牌的形象定位。 结论 得出荣威汽车2025年车内HMI的设计定位和框架,从而提高汽车的产品竞争力。 |
英文摘要: |
The work aims to study the development strategy of future automotive HMI. Taking Roewe Automobile HMI system as the research object, a brand-new research model --- "Human-Vehicle" life cycle model was built to analyze the common experience scene of users under the whole process, and mine the users' needs and pain points. Research methods included user questionnaires and in-depth interview. By studying the brand and consumer market, the Censydiam model was used to sort out the technical development trend of the future automotive HMI and the image positioning of the Roewe brand. The design orientation and framework of Roewe in-vehicle HMI in 2025 are obtained, which enhances the competitiveness of automotive products. |
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