蒙古族视觉文化特色在食品包装设计中的应用

Application of Mongolian Visual Cultural Characteristics in Food Packaging Design

中文关键词: 蒙古族  食品包装  视觉文化符号

英文关键词: Mongolian  food packaging  visual cultural symbols

中文摘要:

      目的 研究蒙古族文化特色在食品包装设计中的应用。方法 首先对蒙古族文化特色中具有代表性的文字符号、图案符号和色彩符号进行分类研究，归纳出蒙古族文化符号在食品包装中的设计原则。以蒙古族特色食品包装设计为例，分析蒙古族文化符号在包装设计中的应用，探讨蒙古族文化特色在食品包装中的应用价值。结论 将蒙古族文化特色融入到食品包装设计中，不仅可以赋予食品包装独特的民族韵味，使蒙古族食品在市场竞争中形成独具特色的优势，还可以促进民族优良传统文化的发展。

英文摘要:

      The work aims to study the application of Mongolian cultural characteristics in food packaging design. Firstly, the representative text symbols, pattern symbols and color symbols in the Mongolian cultural characteristics were classified and studied, and the design principles of Mongolian cultural symbols in food package were summarized. Taking the packaging design of Mongolian specialty food as an example, the application of Mongolian cultural symbols in packaging design was analyzed and the application value of Mongolian cultural characteristics in food package was explored. The Mongolian cultural characteristics incorporated into the food packaging design can not only give food packaging unique national flavor, so that the Mongolian food in the market competition can form unique advantages, but also promote the development of national fine traditional culture.