传统文化意蕴在包装设计中的表现方式

Means of Expression of Traditional Culture Connotation in Packaging Design

中文关键词: 包装设计  文化意蕴  设计要素  表现方式  审美性

英文关键词: packaging design  culture connotation  design elements  means of expression  aesthetic characteristic

中文摘要:

      目的 研究传统文化意蕴在包装设计中的表现方式，为提升包装设计的文化内涵提供方法参考。方法 基于包装设计案例的载体进行分析研究，并采用图像分析法的个案研究方式，对包装设计中的材料、色彩、图案、形态、留白等方面传统文化意蕴的具体表现方式进行探讨，将各元素对传统文化内涵的深度阐释与相应的包装设计案例相结合，最终归纳出广泛性的方法规律。结论 将总结出的方法应用于设计实践，在增加包装设计文化内涵的同时，更能提升包装设计的附加值，并为传统文化意蕴在包装设计中的实现路径提供参考依据。

英文摘要:

      The work aims to study the means of expression of the traditional culture connotation in the packaging design, to provide methodological reference for the improvement of culture connotation of packaging design. Analysis and research were conducted based on the carrier of packaging design cases. The specific means of expression of traditional culture connotation were explored from the perspective of material, color, pattern, form and blank leaving in the packaging design by means of image analysis method. The indepth explanation of traditional culture connotation by each element was combined with the corresponding packaging design case to finally summarize the general methods and rules. The summarized methods are applied in design practices. The proposed methods and rules can increase the culture connotation of packaging design while improving its additional value, and provide reference for how to integrate the traditional culture connotation into packaging design.