陕西皮影文化符号下的文创产品设计研究

Design of Cultural and Creative Products Based on the Cultural Symbols of Shaanxi Shadow Puppet

中文关键词: 产品设计  文创产品  3D打印  陕西皮影  文化符号

英文关键词: product design  cultural and creative product  3D printing  Shaanxi shadow puppet  cultural symbol

中文摘要:

      目的 通过研究陕西皮影文化内涵和视觉符号的构造方式，使人了解陕西皮影头茬造型的艺术特点，将其地域特征的文化符号与现代消费需求和产品设计相结合，创造独特的、趣味的文创产品，实现传统文化的传与承。方法 以陕西皮影头茬的符号特征为研究重点，对皮影人物的头部造型进行梳理、归类建立起符号库，并利用移动APP端进行人物形象采集、编辑和转换，最后结合3D糖化打印技术进行打印，输出具有观赏性、独特性、文化性、趣味性的文创产品。结论 新的皮影文化符号的输出和传播方式能避免市场同类产品同质化程度高的问题。同时，可以增强消费者与产品和文化之间的交流与互动，迎合当下创新求异的趋势需求，为皮影文创产品的开发提供一种新的思路。

英文摘要:

      The work aims to study the cultural connotation and visual symbol structure of Shaanxi shadow puppet to make people understand the artistic characteristics of Shaanxi shadow puppet's head stubble shape, combine the cultural symbols of its regional characteristics with modern consumption demand and product design, create unique and interesting cultural and creative products, and realize the transmission and inheritance of traditional culture. With the symbolic features of Shaanxi shadow puppet head stubble as the research emphasis, the head shapes of shadow puppets were combed and classified to establish a symbol library and the characters were collected, edited and converted by mobile APP. Finally, they were printed with 3D sugar painting printing technology to output cultural and creative products with ornamental, unique, cultural and interesting features. The new output and dissemination method of shadow puppet cultural symbols can avoid the problem of high homogeneity of similar products in the market. At the same time, it can enhance the communication and interaction between consumers, products and cultures, cater to the current trend of innovation and diversity, and provide a new way of thinking for the development of cultural and creative products of shadow puppet.