基于农村生活形态的互联网家电产品开发策略研究

Development Strategy of Internet Appliances Based on Rural Lifestyle

中文关键词: 农村生活形态  互联网家电  SWOT模型  开发策略

英文关键词: rural lifestyle  Internet appliance  SWOT model  development strategy

中文摘要:

      目的 在“互联网+”的宏观背景下，从农村生活形态出发，对农村互联网家电产品的需求及开发方式进行研究。方法 对目前农村的生活形态特征值进行研究，并结合影响农村家电产品开发的用户主体因素和外部环境因素构建SWOT产品分析模型，再对各独立因素进行分析匹配，形成全面的开发策略。结论 在合理利用优势、机会，规避劣势、威胁的原则下，形成农村互联网家电产品开发的SO，WO，ST和WT共4种开发策略。

英文摘要:

      The work aims to research the demands and development methods of rural Internet appliances from the perspective of rural lifestyles in the background of "Internet plus". The characteristic values of the current rural lifestyle were studied, and the SWOT product analysis model was constructed based on the user's main body factors and external environmental factors that affected the development of rural household appliances, and then the independent factors were analyzed and matched to form a comprehensive development strategy. Under the principle of reasonable utilization of advantages, opportunities and avoidance of disadvantages and threats, four development strategies for rural Internet appliances, namely SO, WO, ST and WT, have been formed.