校园文创产品开发设计与商业模式探析

Exploration on Development Design and Business Model of Campus Creative Product

关键词:  校园文化  文创产品设计  情感化设计

Key words:  campus culture  cultural creative product design  emotional design

摘要:

目的 设计开发具有校园特色和情感的文创产品，并对其商业模式进行探索。方法 采用定性分析与定量分析相结合的方法，通过对国内外现有的校园文创产品进行研究，分析其共有的特点和不同之处，最终得出校园文创产品所必须的元素。运用情感化设计的方法，将具有校园特色的文化元素进行提取并在产品中进行设计表达。结论 以华中科技大学的校园文创产品开发设计为例，验证了情感化设计元素与产品结合的重要性，并进行了校园文创商业模式的探索。结合研究与实践，为校园文创的发展提供思路与方法。

Abstract:

The paper aimsto design and develop creative product with campus characteristics and emotions, and explore their business models. By combining qualitative analysis with quantitative analysis, this paper studiedthe existing campus creative products at home and abroad, analyzedtheir common characteristics and differences, and finally obtainedthe essential elements of campus creative products. With the method of emotional design, the cultural elements with campus characteristics wereextracted and expressed in product. Withthe campus creative product development and design of Huazhong University of Science and Technology as an example, the importance of the combination of emotional design elements and products is verified, and a preliminary the campus creative business model is explored initially. Combination ofresearch and practice provides ideas and methods for development of campus literary creation.