许力,邹勤.AR技术下的海报设计创新实践研究[J].包装工程,2019,40(10):22-26. |
AR技术下的海报设计创新实践研究 |
Innovation Practice of Poster Design under AR Technology |
投稿时间:2019-01-12 修订日期:2019-05-20 |
DOI:10.19554/j.cnki.1001-3563.2019.10.005 |
中文关键词: AR技术 增强现实 海报设计 创新实践 |
英文关键词: AR technology augmented reality poster design innovative practice |
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中文摘要: |
目的 探究AR海报的交互模式及意义,探寻智媒时代新旧海报媒介的合作共生之路。方法 通过分析新媒体的时代特征、影响海报设计的主导因素以及AR技术的特点,以笔者创作的AR海报为例,探讨AR技术下海报设计创新的多种可能性。结论 总结AR海报的交互方式,提出不同交互层级的AR海报设计策略。该研究为海报设计的创新发展提供了可借鉴的思路和方法。 |
英文摘要: |
The paper aims to explore the interaction mode and significance of AR posters and the cooperative symbiosis of new and old poster media in the wisdom media era. By analyzing the characteristics of the times of new media, the dominant factors affecting poster design and the characteristics of AR technology, the AR poster created by the author was taken as an example to explore various possibilities of poster design innovation under AR technology. This paper summarizes the interaction patterns of AR posters and proposes AR poster design strategies at different interaction levels. This research provides ideas and methods for innovative development of poster design. |
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