运用社区影像激发乡民参与仪式的策略研究

Strategy of Stimulating Rural People to Participate in Rites with Community Images

中文关键词: 社区影像  乡村民众  相关性  陌生化  仪式

英文关键词: community images  rural people  relevance  defamiliarization  rites

中文摘要:

      目的 探索社区影像如何有效激发乡村民众积极地参与文化仪式。方法 基于传播学中的“或然率“公式和文学领域中形式主义的“陌生化”理论，因仪式作为乡村文化的传递机制，以受众的心理表征和传播内容与环境的公共表征为切入点，为社区影像创作提供新的设计策略，以“新通道?酉歌行”项目中的阳戏影片设计实践来进行验证。结论 社区影像作为一种新形态的仪式来传播乡村传统文化，提出内容的“相关性”和形式的“陌生化”的影像设计策略，从而吸引乡村民众积极地参与到社区影像文化的传播过程中，逐步实现民众从影像旁观到参与再到集体记忆维系的过程，进而产生文化自觉，增强民众对本民族的文化自信，提高其民族内部凝聚力。

英文摘要:

      The paper aims to explore the ways to effectively simulate rural residents to participate in cultural ceremonies positively through community images. Based on the "probability" formula in communication sciences and the "defamiliarization" theory of the formalism in literature field, due to rites as transmission mechanism of rural culture, taking the psychological representation of the audience and the public representation of communication contents and environment as the breakthrough point, a new design strategy for community image creation was proposed to verify it with design practice of "New Channel Yougexing Poetry" Yang drama film. With community images as a new form of rites for spreading the country's traditional culture, a kind of image design strategy with the "relevance" of content and "defamiliarization" is proposed to attract rural residents to be actively involved in the propagation process of community image culture, to gradually realize the process of the people from watching the image to participating in and even maintaining the collective memory, and then to create the cultural consciousness, enhance the people's cultural confidence to their nation, as well as enhance their internal cohesion.