电影海报中的视觉传达表现

Visual Communication in Film Posters

中文关键词: 电影  海报  视觉传达设计  表现

英文关键词: film  poster  visual communication design  performance

中文摘要:

      目的 研究电影海报与视觉传达设计的相关内含，以及电影海报中视觉传达设计的表现形式及其作用。方法 通过对电影海报及其视觉传达设计理论的深刻领悟，分析电影海报的视觉传达表现如何利用图形的创意表现、色彩的情感传递、文字的创意内涵、版式的构思编排和意境的营造表达来传达影片的艺术情节和商业价值，并利用经典的电影海报案例设计特征，对海报的视觉传达设计进行探索和挖掘，解读设计的深刻创意构思。结论 电影海报作为当前设计形式中的重要门类，发挥着越来越重要的作用，在电影商业化运作竞争激烈的今天，一部成功的电影离不开背后电影海报设计的视觉传达。可以用视觉传达设计独特的表现形式来突出电影主题与特征，展现电影海报的审美价值和文化特质。

英文摘要:

      The paper aims to study the related connotations of film posters and visual communication design, as well as the manifestations and functions of visual communication design in film posters. Through profound understanding of the film poster and its visual communication design theory, this paper analyzed how the visual communication performance of the film poster conveys the artistic plot and commercial value of the film through creative expression of graphics, emotional transmission of color, creative connotation of the text, layout, creation and expression of artistic conception. And design features of classical film poster cases were used to explore and excavate the visual communication design of posters, interpret the profound creative ideas of the design. Film poster is playing an increasingly important role as an important category in the current design form. Today, with the fierce competition in the commercial operation of film, a successful film cannot be separated from the visual communication of the poster design behind it. The unique form of visual communication design highlights theme and characteristics of films, and shows the aesthetic value and cultural characteristics of film posters.