中国传统纹样在平面设计中的应用

Application of Chinese Traditional Patterns in Graphic Design

关键词:  中国传统纹样  寓意  平面设计

Key words:  Chinese traditional pattern  moral  plane design

摘要:

目的 探索中国传统纹样在平面设计中的应用原则及具体策略。方法 鉴于西方文化的不断渗透对我国艺术文化形式的影响及民族风的现实追求，就中国传统纹样这一艺术形式的内容及特点展开分析，并对其在平面设计中与现代表现手法相结合、发扬民族精神等方面的应用原则进行总结，思考在这些原则作用下的应用路径，分析其特有的图案、色彩、寓意等方面的借鉴与创新，同时结合标志设计、包装设计等领域的实际案例对提出的理论进行论证，探索传统纹样带给平面设计的经济意义、社会意义和文化意义。结论 传统纹样多样化的种类与形态，不仅有着独特的审美价值，而且蕴涵着美好的祝愿和吉祥的寓意，其所带给平面设计的是多元的创造思路和深厚的文化土壤，在促进平面设计走向成熟的同时，更掀起了一场民族化的设计潮流。

Abstract:

The paper aims to explore the principles and specific strategies of applying Chinese traditional patterns in graphic design. In view of the infiltration of western culture on Chinese art and culture form and the reality of national wind pursuit, in-fluences of Chinese traditional patterns were analyzed from content and characteristics of art forms; and combined with the modern technique of expression in graphic design, it is summarized from applications of carrying forward of national spirit, etc. to think in application of these principles under the action of path, and analyze the significance of the reference and innovation in its design, color, etc. Combined with logo design, packaging design in areas such as the actual case, the theory put forward was demonstrated to explore the economic, social and cultural significance of graphic design brought by traditional patterns. The diversified types and forms of traditional patterns not only have unique aesthetic value, but also contain good wishes and auspicious meanings. What they bring to graphic design is diversified creative ideas and profound cultural soil. While promoting the maturity of graphic design, they also set off a trend of national design.