张金香,李中扬.蒙文字形态在品牌设计中的应用研究[J].包装工程,2019,40(14):68-73. |
蒙文字形态在品牌设计中的应用研究 |
Application of Mongolian Form in Brand Design |
投稿时间:2019-02-08 修订日期:2019-07-20 |
DOI:10.19554/j.cnki.1001-3563.2019.14.012 |
中文关键词: 蒙文字形态 品牌设计 应用 |
英文关键词: Mongol form brand design applications |
基金项目:2018年内蒙古教育厅高等学校科学研究项目(NJSY18229) |
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中文摘要: |
目的 将蒙文字形态融入现代品牌设计中,通过案例分析蒙文字在品牌设计中的形态与品牌设计有效的结合方式,丰富民族品牌设计的地域意识与创新思路,强化传统文化与现代文化的融合。方法 通过梳理蒙文字的基本特征和设计应用案例,寻找蒙文字形态在品牌设计中的时代特征、民族属性及商业途径。结论 分析蒙文字形态的设计应用方法,总结了具有民族特色的品牌设计方向,探讨了蒙文字图形设计在品牌应用中的理论指导和创新方式。 |
英文摘要: |
The work aims to integrate the Mongolian form into the modern brand design, carry out case analysis on the effective combination of Mongolian form in brand design and the brand design, enrich regional consciousness and innovation thinking of national brand design, and strengthen the integration of traditional culture and modern culture. By combing the basic features and design application cases of Mongolian, the characteristics of the times, national characteristics and commercial approaches of Mongolian form in brand design were sought out. Through analysis on the design application methods of Mongolian form, the brand design direction with national characteristics is summarized, and the theoretical guidance and innovative way of application of graphics design of Mongolian in brand is discussed. |
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