基于文化消费的传统节日文创产品设计

Design of Cultural and Creative Products of Traditional Festivals Based on Cultural Consumption

中文关键词: 传统节日  文化消费需求  文化创意产品  创意设计

英文关键词: traditional festivals  cultural consumption demand  cultural and creative products  creative design

中文摘要:

      目的 从大众传统节日文化消费状况、态度、需求出发，分析传统节日文化创意产品的设计方向，并将文化消费需求作为最主要因素提出相应的文化创意产品设计开发方向。方法 采用问卷调研法，分别从大众对传统节日文化消费的需求、文化创意产品的需求等方面进行调查研究。结论 大众传统节日的文化消费存在情感化、可参与性、娱乐性、实用性、多样性的特点，需要文化内涵和创意设计相结合的文化消费产品。针对大众文化消费需求，传统节日文化创意产品的开发设计的方向为富有节日文化内涵，烘托节日气氛的设计；融入科学技术，符合现代生活方式的设计；体现情感因素，满足情感需求的设计。

英文摘要:

      The work aims to analyze the design direction of cultural and creative products of traditional festivals based on the status, attitude and demand of traditional festivals cultural consumption of the public, and to propose the corresponding design and development direction of cultural and creative products by taking the cultural consumption demand as the most important factor. Questionnaire survey was used in the study. The investigation was conducted respectively from three aspects: the public's cultural consumption demand for traditional festivals, and the public's attitude towards and demand for cultural and creative products. The public’s cultural consumption of the traditional festivals has such characteristics as emotion, participation, entertainment, practicability and diversity, which needs the cultural consumption products combining cultural connotation and creative design. To meet the public’s cultural consumption demand, the development and design direction of cultural and creative products of traditional festivals is the design that is full of festival cultural connotation, foils festival atmosphere, incorporates science and technology, conforms to modern life style, embodies emotional factors and satisfies emotional needs.