巴渝民间美术符号在旅游纪念品设计中的应用研究

Application of Bayu Folk Art Symbols in Design of Tourist Souvenirs

关键词:  巴渝  民间美术符号  旅游纪念品

Key words:  Bayu  folk art symbols  tourist souvenirs

摘要:

目的 探究巴渝民间美术符号在旅游纪念品设计中的应用，丰富巴渝旅游纪念品的文化内涵和造型语言，设计体现当代重庆精神气质的旅游纪念品。方法 通过对巴渝民间美术符号的解读，分析其独有的特征及其在旅游纪念品设计中的应用价值；结合当前巴渝旅游纪念品的设计现状，综合具体的案例设计，提出解构巴渝民间美术符号的意象造型特征，并转化为旅游纪念品设计中的具体应用策略。 结论 应用巴渝民间美术符号独有特征体系进行现代设计转换，有利于打造具有重庆地域文化特色的旅游纪念品，展现重庆的旅游文化形象，扩大重庆文化的影响力，进而提升重庆在国内和国际的知名度。同时，两者融合能丰富当代设计的文化内涵，拓展现代的设计思维，对设计具有民族特色的艺术作品具有重要意义。

Abstract:

The paper aims to explore the application of folk art symbols in design of tourism souvenirs, enrich the cultural connotation and modeling language of tourism souvenirs in Bayu, so as to design tourism souvenirs embodying the spirit of contemporary Chongqing. Through the interpretation of the folk art symbols in Bayu, this paper analyzed their unique characteristics and their application value in the design of tourist souvenirs, combined the current design situation of tourist souvenirs in Bayu, and synthesized the specific case design, put forward the specific application strategies of deconstructing the image modeling characteristics of folk art symbols in Bayu, and transformed them into the design of tourist souvenirs. Using the unique characteristic system of folk art symbols in Bayu to carry out modern design transformation is conducive to creating tourism souvenirs with Chongqing's regional cultural characteristics, displaying Chongqing's tourism cultural image, expanding the in-fluence of Chongqing's culture, and further enhancing Chongqing's domestic and international popularity. At the same time, the integration of the two can enrich the cultural connotation of contemporary design and expand modern design thinking, which is of great significance to the design of works of art with national characteristics.