基于趣味体验下传统纸质旅游指南的设计

Design of Traditional Paper Travel Guide Based on Interesting Experience

关键词:  旅游指南  趣味体验  感官互动  设计

Key words:  travel guide  interesting experience  sensory interaction  design

摘要:

目的 研究纸质旅游指南设计，完善并扩展纸质旅游指南的职能与属性，强化旅游指南设计的趣味性，结合一定感官互动表达，在旅游指南中构建相关的趣味体验，巩固自身设计价值。方法 通过采样与调研，提出目前纸质旅游指南设计中存在的问题，以及引入并构建趣味体验的重要性与意义。以感官互动作为切入点，从版式与图形、材料、结构3个关键部分探索实现趣味体验及其相关因素的构建方式，并结合案例进行说明与分析。通过相关理性统计方法，分析关键部分及其相关因素与趣味体验的关系及强弱对比。结论 得出强化感官互动层次以及构建趣味体验的方法，并提供相关设计参考，强化旅游指南在旅游衍生品中的价值，使传统纸质旅游指南的设计表现得更加丰富且贴近人的使用。

Abstract:

The work aims to study the design of paper travel guide, improve and expand functions and properties of paper travel guide, strengthen the interestingness of travel guide design, combine certain sensory interaction expression to build relevant interesting experience in the travel guide, and consolidate its own design value. Through sampling and investigation, the existing problems in the design of paper travel guide and the importance and significance of introducing and constructing the interesting experience were put forward. With sensory interaction as the breakthrough point, the realization of interesting experience and construction way of its related factors were explored from three key parts, including layout and graphics, materials and structure, and they illustrated and analyzed combined with cases. Through the relevant rational statistical methods, the relationship between the key parts and their related factors and interesting experiences, as well as the comparison of strength and weakness were analyzed. The method of strengthening sensory interaction level and constructing interesting experience is obtained, and relevant design reference is provided to strengthen the value of travel guide in tourism derivatives, so that the design of traditional paper travel guide is richer and more user-friendly.