传播学视域下的APP社交表情符号情感化研究

Emotional Design of APP for Social Smiley Symbols Based on the Perspective of Communication Studies

中文关键词: 使用与满足  情感化设计  表情符号  模型

英文关键词: uses and gratifications  emotional design  smiley symbols  model

中文摘要:

      目的 探索网络符号在传播过程中的复杂交互性行为，提供网络符号传播需求与受众需求之间的合理思路，建立受众需求与社交APP表情符号传播的有效映射，用更直观的流程概念图帮助设计师了解受众的需求，从而设计出使受众满意的表情符号。方法 以传播学中的“使用与满足”理论为基石，以唐纳德的情感化设计模型为框架，结合两种理论的模型图，建立全新的文本概念图，阐述受众接收APP社交网络符号的满足心理，研究表情符号传播与用户之间的有效映射机制。结论 通过具体案例分析，说明新模型设计方法，并且论证其可行性，为网络表情符号提供准确的设计方法策略。在APP社交语境下，解决了受众差异性所带来的表情符号设计定位模糊的问题，提升了受众与接收网络表情符号的契合度。

英文摘要:

      The work aims to explore the complex interactive behavior in the process of network symbol communica-tion, provide a reasonable way of thinking between the needs of network symbol communication and the needs of the au-dience, establish efficient mappings between the audience demand and the communication of smiley symbol on social Apps, and help designers get to know audience demands with a more intuitive conceptual flow chart, so that they would be able to create smiley symbols that satisfy the audience. Based on the “uses and gratification” theory in communication studies and guided by Donald Arthur Norman’s emotional design model, a brand-new text concept map was thus estab-lished combined with the model charts of these two theories. That done, the study explained subsequently the mental sat-isfaction of the audience when they accepted network symbols on social Apps and investigated the efficient mapping mechanism between the communication of smiley symbols and the users. Through the specific case analysis, this study illustrates design methods of a new model and demonstrates its feasibility, hence proposing an accurate strategy for the design of network smiley symbols. In the social context of Apps, this study solves the problem of ambiguous orientation in smiley symbol design brought by the differences among the audience, thus improving the degree that network smiley symbols fit the audience.