基于参数化的产品单一色彩设计方法

A Product Monochromatic Design Method Based on Parameterization

中文关键词: 单一色彩  造型  匹配度  喜好程度  参数化

英文关键词: single color  modeling  matching degree  preference degree  parameterization

中文摘要:

      目的 提出一种基于参数化的产品单一色彩设计方法，研究在单一色彩产品设计中造型—色彩的匹配规律、消费者的喜好规律，以及这两者之间的关系，从而实现对单色产品设计中造型—色彩的匹配度和受喜好程度的预测，以指导设计。方法 首先，通过设计实验，对造型—单一色彩的匹配度、消费者的喜好程度进行量化、评分，利用SPSS和MATLAB软件，对实验数据进行统计分析和回归分析，得出相关研究规律，并且建立数学模型。之后，进行验证实验，并将验证实验的结果与上述研究方法的预测结果进行对比，计算其相对误差，从而验证研究方法及相关规律的有效性和可靠性。结论 验证了实验结果与理论预测的结果基本一致。造型—色彩的匹配程度和受喜好程度基本呈现正相关关系。在适宜范围内的纯度、明度较高的色彩与造型的匹配度越高，就越受到消费者喜爱。研究方法和实验结果具有有效性、可靠性和可行性，可为单一色彩产品设计中色彩的选择和运用提供一种预测和指导方法，以供今后的设计参考和借鉴。

英文摘要:

      The work aims to propose a product monochromatic design method based on parameterization, and study the modeling-color matching rule and the consumer preference rule in a monochromatic product design and the relationship between them, so that the modeling-color matching degree and preference degree of the monochromatic product design are predictable to guide the design. By designing tests, the matching degree and customer’s preference degree of the modeling-single color were quantified and scored. SPSS and MATLAB were used to conduct statistical analysis and regression analysis of the test data, the relevant research laws were obtained and the mathematical model was established. After that, a verification test was conducted. The results of the verification test were compared with the predictions of the above-mentioned research methods and their relative errors were calculated to verify the validity and reliability of the research methods and related laws. The results of the verification test are basically consistent with the theoretical predictions. The modeling-color matching degree is basically positively correlated with the preference degree. The matching degree of the color and the model with higher saturation and brightness within the suitable range is higher and more popular with consumers. The research methods and test results have validity, reliability and feasibility, and can provide a prediction and guidance method for the selection and application of color in monochromatic product design for future reference.