基于地域文化的文创产品创新设计

Innovative Design of Cultural and Creative Products Based on Regional Culture

中文关键词: 地域文化  文创产品  转化

英文关键词: regional culture  cultural and creative products  conversion

中文摘要:

      目的 探析地域文化背景下的文创产品设计新思路。方法 首先，从文化的定义着手，延伸至地域文化的特点，再引入地域文化与设计的关系，提出将地域文化融入到产品设计的思路。在此基础上，将焦点锁定于文创产品领域，剖析地域文化在文创产品的外形、材料和工艺上的具体体现和其当前发展现状。最后，分别从长白山地区、江苏地区的地域文化特点出发，结合具体的地域元素及其应用原则，探索文创产品的地域化表达。结论 将每个独具特色的地域文化元素进行解析、归纳、凝练，使其转化成可与文创产品共融共生的元素。这样可以实现传统与现代、文化与设计的融合，赋予产品更多的形式和更新的文化生命力，促进文创产品的升级与创新，全面推广中国文化，让世界了解中国，让中国走向世界。

英文摘要:

      The work aims to explore new ideas of cultural and creative product design in the context of regional culture. First, by the definition of culture, extending to the characteristics of regional culture, then introducing the relationship between regional culture and design, the idea of integrating regional culture into the product design was put forward. On this basis, the focus was locked in the field of cultural and creative products to analyze the concrete manifestation of regional culture in the appearance, material and process of the cultural and creative products and its current development situation. Finally, respectively from the perspective of regional cultural characteristics in the regions of the Changbai Mountain and Jiangsu, combined with the specific geographical elements and their application principle, the regional expression of cultural and creative products was explored. The unique regional cultural elements are parsed, induced and condensed, so as to transform them into elements that can coexist with cultural and creative products. This can realize the integration of tradition and modernity, culture and design, endow products with more forms and newer cultural vitality, promote the upgrading and innovation of cultural and creative products, and promote Chinese culture in an all-round way, thus letting the world know China and letting China go to the world.