视觉传达设计的执行环境研究

Execution Environment of Visual Communication Design

中文关键词: 感知  执行环境  预设  信息

英文关键词: perception  execution environment  presupposition  message

中文摘要:

      目的 研究执行环境对增加设计本身的传达效果的影响。方法 主要使用分类法，将视觉展示的附加元素分为稳定附加和变动附加两种，提出视觉设计预设理念的有效性与执行环境之间的关系。结论 个体都有将周围信息自动联结的本能，使得个体对于视觉传达设计的理念认知不可避免地受到执行环境的影响。设计师有效利用执行环境的原理，通过预设视觉设计的执行环境影响因素，将之作为设计传达的辅助，使视觉设计预设理念更完美的呈现，从而进一步加强视觉传达设计预设理念传播的有效性。

英文摘要:

      The work aims to research the influence of the execution environment on the addition of communication effect to the design itself. The classification method was mainly used to classify the additional elements of visual presentation into two different types: stable addition and changing addition. The relationship between the effectiveness of presupposition of visual design and the execution environment was proposed. Every individual has the instinct of automatically connecting the circumference information. This makes the individuals inevitably influenced by the execution environment for the cognition of the philosophy of visual communication design. The designer uses the execution environment principle effectively and treats the factors affecting the execution environment of visual design as assistance of design communication by preinstalling such factor to present the visual design presupposition more perfectly, thus further reinforcing the effectiveness of the spreading of visual communication presupposition.