乡村振兴视域下的徽州碧山古村落导视系统设计研究

Design of Guiding System of Ancient Village in Bishan Huizhou from the Perspective of Rural Revitalization

中文关键词: 乡村振兴  徽州  碧山  导视系统设计

英文关键词: rural revitalization  Huizhou  Bishan Village  sign systems design

中文摘要:

      目的 针对徽州碧山村导视系统设计问题，探讨在国家乡村振兴战略背景下的古村落导视系统设计的创新策略。方法 通过实地考察、调研分析碧山村村落特质与导视设计的现状，指出目前导视缺乏整体系统性、地域独特性、时效性及安全标识缺失等问题。采用案例法、分析阐释法及系统设计方法，提出“有效传达、整体设计”、“村落特质，以人为本”、“文化导向，和谐共融”的设计原则，并展开对碧山村导视系统的设计实践。结论 对碧山村进行包括地域视觉形象设计、字体设计、导向符号设计、导视图标设计、导视牌设计、手机APP界面应用等一系列完整的导视系统设计后，可以促进导视信息传达，更好地展现当地人文风貌，挖掘村落文化内涵。“基于乡村振兴视域，以徽州区域特色为底色，强化碧山村特质文化优势”是徽州碧山村导视系统的创新设计理念。从乡村振兴视域研究碧山村导视系统设计，可以让设计更具实际意义，促进碧山村村落活化与文化旅游，同时对其他地区古村落导视系统设计研究与实践具有启发意义。

英文摘要:

      The paper aims to discuss the innovation strategy on sign system design of ancient village under the background of the national rural revitalization strategy from problems of sign system design of Bishan Village in Huizhou. Through field visit and investigation, the characteristics of Bishan Village and the present situation of guide design were analyzed, and the problems such as lack of overall system, regional uniqueness, timeliness and lack of safety identification were pointed out. Using case method, analysis and interpretation method and system design method, the design principles of "effective communication, overall design", "village characteristics, people-oriented", "culture-oriented, harmonious integration" were put forward, and the design practice of Bishan guiding system was carried out. After a series of complete guide system design on Bishan Village, including regional visual image design, font design, guide symbol design, guide view mark design, guide sign design, mobile APP interface application and so on, it can promote guide information transmission, better show the local cultural features and explore the cultural connotation of the village. "Based on the vision of rural revitalization, with Huizhou regional characteristics as the background, strengthening the special cultural advantages of Bishan village" is the innovative design concept of Bishan guiding system. Studying the design of Bishan village guide system from the perspective of rural revitalization can make the design more meaningful in terms of location and practice, promote the activation and cultural tourism of Bishan village, and at the same time inspire the research and practice of ancient village guide system design in other areas.