“拼贴”对动态图形设计表达的提升

Improvement of "Collage" to Motion Graphic Design Expressions

关键词:  动态图形，拼贴，隐喻

Key words:  dynamic graphics  collage  metaphor

摘要:

目的 探究拼贴手法对当下动态图形设计的启发。方法 从多角度分析动态图形设计的先行者们在设计实践所使用的拼贴手法，总结其对传统拼贴手法的继承与发展，结合个人的实践经验，总结动态图形中的拼贴手法是如何将毕加索的拼贴手法中“亲近生活”、“提升思考性”的特征引入到当下的动态图形设计中的，提升其表达效果和可能性的方式方法。结论 通过“拼贴”对动态图形设计的有机介入，给动态图形设计带来了提升。一方面既可摆脱计算机复制带来的触感、隐喻等传统拼贴特征缺失等问题的困扰，带来生活触感的提升；另一方面，又能打开思路，结合当下新的技术手段提升创作空间广度，获取更便捷的设计实践手段和思路。

Abstract:

The work aims to explore the inspiration of collage techniques in motion graphic design. By analyzing the experience about collage techniques which the pioneer of motion graphic design had used from many aspects, the author summarized their contribution in inheriting the traditional collage arts. And the author combined his own experience to discuss how to introduce the characteristics of these techniques works, which Picasso called in collage art, "being close to life" and "thinking advancing" into motion graphic design, and improve its expression effect and diversification. The organic intervening into dynamic graphic design through "collage" effectively improves the dynamic graphic design. On the one hand, it can get rid of the problems such as lack of touch and other traditional collage features such as metaphor brought by computer duplicate, and bringing about the improvement of the sense of life; on the other hand, it can open up the ideas and combine the new technical means, enhance the breadth of the creative space, and obtain more convenient design practices and ideas.