情境语义下的汽车前车灯造型特征与用户意象映射研究

Mapping of Vehicle Headlamp Modeling Characteristics and User Image Based on Situational Semantics

中文关键词: 情境语义  车灯造型  Kano模型  用户需求  映射

英文关键词: situation semantics  headlight modeling  Kano model  user needs  mapping

中文摘要:

      目的 分析特定情境语义下汽车前车灯的造型特征，并且定量研究车灯造型特征与用户意象需求的关系。方法 用形态分析法对收集的汽车前车灯造型特征样本进行整理，将汽车前车灯造型特征主要分为三类，即形态特征、色彩特征、质感特征。再运用Kano模型，以标准问卷的调研形式，对特定情境语义下的不同汽车前车灯造型特征进行用户意象需求分层，得到不同层次的意象需求，并与不同的汽车前车灯造型特征相关联，形成汽车前车灯造型特征与用户意象需求层次的映射机制。结论 通过定性和定量研究，将用户对车灯造型模糊的意象需求明确化，在受限于现有实验条件的设计实践中，可以有针对性地选择产品造型特征作为设计目标，这能够为满足不同用户意象需求的产品造型设计提供有效指导。

英文摘要:

      The paper aims to analyze the modeling characteristics of vehicle headlamps under situation semantics and quantitatively study the relationship between user needs and modeling characteristics of vehicle headlamps. The samples on modeling of vehicle headlamps were collected with the morphological analysis method. This paper divided the modeling of vehicle headlamps into three main types: morphological characteristics, color characteristics and texture characteristics. The Kano model was used to stratify the user's image needs of different modeling features of vehicle headlamps in specific situation semantics in the form of questionnaires to obtain different levels of image demand, which was correlated to different modeling features of vehicle headlamp, to form a mapping mechanism between modeling features of vehicle headlamp and user image requirements. Through qualitative and quantitative research, the unclear image needs of user on modeling of vehicle headlamps are made clear. In design practice with the limitation of existing experimental conditions, product modeling features can be selected as the design objectives. This can provide effective guidance for product design to meet the needs of the user image.