新型蜂窝产品的设计创新与形象语义研究

The Design Innovation and Image Semantic of New Honeycomb Products

中文关键词: 蜂窝结构  设计评估  蜂窝产品  形象语义

英文关键词: honeycomb structure  design evaluation  honeycomb product  image semantic

中文摘要:

      目的 探索新型蜂窝结构产品的设计定义、开发创新、语义形象综合评价方法与市场定位洞察。方法 借助SWOT产品语义分析方法，洞察新型蜂窝结构产品的市场机会，分析该类产品的功能价值、美学特质和设计运用，并在此基础上，借助产品语义关键词量表和雷达图等评估手段进行创新设计。挖掘出以蜂窝结构特质为内核，以“轻便、时尚、民主设计”为开发方向的产品设计思路，并进行产品开发。从设计方案中选择8款方案，从“结构强度、量产工艺、冗余可靠性、经济、可持续、外观造型”6个维度进行综合评价。结论 蜂窝结构形式具有优良的结构特征和一定的产业价值，符合可持续设计的发展方向。从蜂窝结构和审美意象出发，在成型工艺、材料选配、制造关键技术提升的前提下，发挥蜂窝形式的仿生特质，运用设计手段进行巧妙的应用，从而创造出具有全新用户体验和生活美学特征的系列产品。

英文摘要:

      The work aims to explore the design definition, development innovation, comprehensive evaluation method for semantic image and market positioning insight of new honeycomb structure products. With SWOT product semantic analysis method, and insight into market opportunities of new honeycomb structure products, the functional value, aes-thetic characteristics and design application of such products were analyzed. On this basis, innovative design was made with the help of product semantic keyword scale, radar map and other evaluation means. With honeycomb structure char-acteristics as the core and “light, fashionable, democratic design” as the development direction, the product design thinking was mined, and the product development was carried out. Eight of the design schemes were selected for comprehensive evaluation from six dimensions, including “structural strength, mass production process, redundant reliability, economy, sustainability and appearance modeling”. With excellent structural characteristics and certain industrial value, the honeycomb is in line with the development direction of sustainable design. Starting from the honeycomb structure and aesthetic image, on the premise of the improvement of forming technology, material selection and key manufacturing technologies, the bionic characteristics of honeycomb form are brought into play, and the ingenious application of design means will create products with brand-new user experience and aesthetic characteristics of life.