中和思想下产品设计的新出路

A New Outlet of Product Design under the Thought of Neutralization

中文关键词: 中和思想  平衡态  非物化对话  产品设计

英文关键词: neutralization thought  equilibrium state  non materialized dialogue  product design

中文摘要:

      目的 提出“中和思想”是指导产品设计的较为全面的综合性理论标准。方法 通过列举不同设计理论中所蕴含的子系统间的非物化对话实例，针对现有的设计理论均不能完整地概括现今产品设计中较为流行且大众的设计方法的学科特点，论证中和思想是指导产品设计较为全面及完善的方法学理论标准，得出中和思想运用于产品设计全过程的理论方法，即方案构思阶段、产品设计的物化阶段、后续服务流程中的运营及品牌巩固阶段的理论方法。结论 产品设计根本的立足点并非拘泥于产品创造本身，而是对“人—机器—环境”三大子系统和它们所构成的整个系统的平衡状态的探索与追求，这种平衡状态需要三者通过非物化对话的形式权衡利弊，相互退让，才可以达成。产品设计的各个理论中所蕴含的退让思维正是中和思想的集中体现。中和思想的运用将为产品设计在新时代背景下的综合性发展提供较为通用的理论指导。

英文摘要:

      The work aims to propose that “neutralization thought” is the relatively comprehensive, multi-disciplinary theoretical standard to guide product design. By enumerating the non materialized dialogues among the subsystems in different design theories, in view of the fact that none of the existing design theories could completely summarize the subject characteristics of more popular and common design methods in current product design, it was demonstrated that the neutralization thought was a relatively comprehensive and perfect methodological theoretical standard to guide product design, and the theoretical methods for applying the neutralization thought to the whole process of product design were obtained, namely, the theoretical methods in the conceptual stage of the scheme, the materialization stage of product design, and the operation and brand consolidation stage in the follow-up service process. The fundamental foothold of product design is not confined to the product creation itself, but the exploration and pursuit of the equilibrium state of the three subsystems of “man - machine - environment” and the whole system which they constitute. The equilibrium state needs the three parties to weigh the advantages and disadvantages in the form of non materialized dialogues and can be reached only through mutual concessions. The concession thought contained in the various theories of product design is the concentrated reflection of neutralization thought. The use of neutralization thought will provide the general theoretical guidance for the comprehensive development of product design under the background of the new era.