基于感性工学的框架眼镜造型意象研究

The Shape Image of Frame Glasses Based on Kansei Engineering

中文关键词: 意象  感性工学  灰关联分析法  形态解构法

英文关键词: image  kansei engineering  grey relational analysis  morphological deconstruction

中文摘要:

      目的 分析现有框架眼镜的造型要素，调查使用者对于框架眼镜的感性认知，研究眼镜造型要素和感性意象的相关性，为眼镜设计提供参考数据。方法 基于感性工学理论，分析眼镜的造型要素，采用形态分析法确定产品的造型要素与类目特征，并进行感性评估；调查受测者对于眼镜的意象认知，采用因子分析、K-means集群分析法筛选符合产品意象的感性词汇，运用灰关联分析法对满足顾客感性需求的造型要素进行评比；归纳出框架眼镜的形态要素，运用灰关联分析法评比造型要素的优先度。结果 得出框架眼镜造型要素和产品意象之间的相关程度。结论 帮助设计师了解使用者对于产品的感性认知，理解产品意象与造型之间的相关性，给出产品设计依据，从而提高产品设计的效率和效果。

英文摘要:

      The work aims to analyze the shape elements of existing frame glasses, investigate users’ perception of frame glasses, and research the correlation between shape elements and kansei image of glasses, so as to provide reference for the glasses design. The shape elements of glasses were analyzed based on kansei engineering theory. The shape elements and category features of products were determined by the method of morphological analysis for perceptual evaluation. The participants’ image cognition of glasses was investigated. Factor analysis and K-means cluster analysis were used to screen the kansei words that met the product image. Grey relational analysis was applied to evaluate the shape elements that met customers’ emotional needs. The shape elements of frame glasses were summarized, and then, by grey relational analysis, the priority of shape elements was evaluated. The degree of correlation between shape elements of frame glasses and product image was concluded. This work can help designers understand the users’ perception of the product and the correlation between product image and shape, give the basis of product design, and thus improve the efficiency and effect of product design.