基于皮尔斯符号三元关系的洛阳文创产品设计

Luoyang Cultural and Creative Product Design Based on Pierce Symbol Ternary Relation

中文关键词: 洛阳文化元素  皮尔斯符号三元关系  用户故事地图法  石辟邪

英文关键词: Luoyang cultural elements  Pierce symbol ternary relation  user story map method  Shi Pi Xie

中文摘要:

      目的 致力于建立体验经济时代下的洛阳文创产品设计模型，提出具有创新性的洛阳文创产品设计方法，从而提升产品文化内涵，弘扬洛阳文化。方法 基于皮尔斯符号三元关系衍生出洛阳文创产品设计模型，采用了文献研究与实地调研相结合的方法，对洛阳文化元素进行整理，提出洛阳文化的八大主题及其子集并进行符号解析。运用产品设计方法对文化元素符号进行编码，采用用户故事地图法对用户进行产品体验解码，指导洛阳文创设计。结论 提出了洛阳文创产品设计模型中的三要素——元素、产品、用户，元素是洛阳文创设计模型的基础，产品是洛阳文创设计模型的重点，用户是洛阳文创设计模型的难点和最终目标。选取了石辟邪文化元素对洛阳文创设计模型进行实践验证，设计出了符合用户需求、独具特色的洛阳文创产品。

英文摘要:

      The work aims to be devoted to establishing Luoyang cultural and creative product design model in the era of experience economy, and putting forward the innovative design methods of Luoyang cultural and creative products, thus promoting product culture connotation, and carrying forward Luoyang culture. Luoyang cultural and creative product design model was derived based on Pierce symbol ternary relation. The cultural elements of Luoyang were sorted out by means of literature research and field investigation. Eight themes of Luoyang culture and their subsets were proposed and symbolic analysis was carried out. Product design method was used to code cultural element symbols. The user story map method was adopted to decode the user’s product experience and guide the Luoyang cultural and creative design. The three elements of Luoyang cultural and creative product design model are proposed: elements, products and users. Elements are the foundation, products are the focus and users are the difficulty and ultimate goal of Luoyang cultural and creative design model. The cultural elements of Shi Pi Xie are selected for the practice verification of Luoyang cultural and creative design model, and the unique Luoyang cultural and creative products that meet the needs of users are designed.