博物馆文创商品开发设计框架与方法实践探索

Exploration on Museum Cultural and Creative Products’ Development Design Frame and Method Practice

中文关键词: 博物馆  文化创意产业  文创商品  开发设计框架  方法实践

英文关键词: museum  cultural and creative industry  cultural and creative products  development design frame  method practice

中文摘要:

      目的 深化博物馆文创商品设计的本体论、方法论与实践论认知。方法 在文创产业发展政策的支持下，总结博物馆文创商品开发的现实需求，基于博物馆为发展文化创意产业与建立竞争优势所具备的重要资产或能力，构建起针对博物馆文创商品开发的文化创意设计框架体系，解析提升博物馆文化商品设计美感，达到文化加值的可能性，是衍生其特色及开发新商品的有效设计方法。结论 结合实际案例，运用原生设计、比喻式设计、情境设计、体验式设计和感质设计方法，针对器物本身所蕴含的文化因素，加以重新审视与审思，经由设计运用将其中的文化因素以适应新时代的面貌展示出来，探求使用器物时精神层面的满足，更加细腻地展现文化，更能满足消费者对文化产品意旨传达、符号象征性消费的诉求。

英文摘要:

      The work aims to deepen the understanding of ontology, methodology and practice of museum cultural and creative products design. Supported by the development policy of the cultural creative industry, the realistic needs of the development of the cultural and creative products of museums were summarized. Based on the museum's important assets or capabilities for the development of cultural and creative industries and the establishment of competitive advantages, a cultural creative design framework for the development of museum cultural products was constructed to analyze that the possibility of enhancing the aesthetic feeling of Museum Cultural products and achieving cultural added value is the ef-fective method to derive features and develop new products. Combined with actual cases, the original design, metaphor design, situation design, experiential design and sensory design methods are used to re-examine and reconsider the cultural factors contained in the objects. Through design and application, the cultural factors in the artifacts are displayed to adapt to the new era. The spiritual satisfaction from the objects is explored, and the culture is displayed in a more exquisite way, which can better meet the demands of consumers for conveying the intention of cultural products and symbolic consumption.