中老年人短程超市购物车创新设计

Innovation Design of Supermarket Trolley Rental System for Middle-aged and Elder at Short Distance

中文关键词: 工业设计  购物车  交互设计  共享模式

英文关键词: industrial design  shopping carts  interactive design  sharing mode

中文摘要:

      目的 基于中老年群体购物行为特征，从超市购物车角度探寻能为中老年群体提供系统服务的方案。方法 先辩证分析超市购物车现状，再通过实地参与式调研和访谈等方法，运用定量分析手段，深入研究老年人购物出行方式、超市购物、结算、返途中载运货物、回家放置货物等购物过程面临的一系列问题，尝试提出以购物车为载体，辅助中老年人超市购物的系统解决方案。结论 超市购物车方案体现了“由事造物”的设计思想，为了获取满足老年人需求的“物”层面的超市购物车，需从老年人“购物—载物—置物”的“事系统”研究出发，深入分析购物车的外部限制因素，即研究老年人的出行方式、购物内容、载物过程和置物需求等，总结购物车的功能，从而提出购物车服务系统的创新设计方案。

英文摘要:

      The work aims to seek for a systematic service proposal exclusively for the middle aged and elderly people from the perspective of shopping cart in supermarkets based on the consumption behavioral characteristics of middle aged and elderly people. Firstly, dialectical analysis was conducted regarding the current state of shopping carts in supermarkets. Thereafter, through methods such as field participation study and interviews, etc., a series of problems faced by the elderly people during the shopping process were further elaborated including the transportation means for shopping, shopping in supermarkets, payment, goods delivery in return, goods placement at home, etc., with the methodology of qualitative analysis. A systematic solution assisting the middle aged and elderly people in terms of supermarket shopping with shopping cart as carrier was proposed. The solution of supermarket shopping carts reflects the significance of “matters create objects” design thinking. In order to achieve the supermarket shopping carts that can satisfy the elderly people’s needs in the level of “matters”, the research should start with the “system of matters” in “shopping- delivery- placement” for the elderly, and conduct in-depth analysis on external restriction factors of the shopping carts, namely, studying the transportation means, shopping contents, delivery process, and placement demands, etc. of the elderly people, so that the innovative design solution regarding the shopping cart service system can be proposed.