针对老年用户群体的微信视觉改善设计研究

Improved Design of WeChat Vision Especially for the Elderly User Group

中文关键词: 老年人  微信  用户体验  视觉设计  改善

英文关键词: elderly  WeChat  user experience  visual design  improvement

中文摘要:

      目的 近年来，老年微信用户数量不断增加，据相关报告分析，预计未来几年仍然有大幅度上升的趋势。在老年用户使用微信的过程中，现有的界面视觉设计逐渐暴露出认知障碍、使用不便等问题，甚至无法满足老年人的日常操作需求。方法 根据老年人的视觉生理特征和认知特点，研究其微信使用行为与视觉设计之间的关系，分析微信在被其使用时的优势与不足，找出在设计原理上的适用性。结论 以优化微信视觉界面为前提，建议从界面布局、文字设计、色彩匹配、图形应用等多方面入手，对视觉识别设计进行改进。完善这一特殊用户群体的微信设计，有助于改善和提高老年人的微信阅读浏览效率和操控体验。

英文摘要:

      In recent years, with the increasing number of old WeChat user groups, it is expected that there will be a significant upward trend in the next few years, according to the relevant report analysis. However, in the process of using WeChat among the elderly, the existing interface visual design gradually exposes some problems such as cognitive im-pairments and inconvenient use, and even could not meet the daily operation needs of the elderly. The relationship between their use behavior and visual design was studied according to the visual physiological and cognitive characteristics of the elderly. The advantages and disadvantages of WeChat use were analyzed to find out the applicability in the design principle. On the premise of optimizing the visual interface of WeChat, it is suggested to improve the visual recognition design from the aspects of interface layout, text design, color matching and graphic application. Perfecting the WeChat design of this special user group will help improve and enhance the browsing efficiency and control experience of WeChat among the elderly.