基于人群行为特征的绿色导向性设计创新研究

Green Oriented Design Innovation Based on Crowd Behavior Characteristics

中文关键词: 民众需求  绿色行为引导  绿色设计  人群行为特征

英文关键词: public demand  green behavior guide  green design  crowd behavioral characteristics

中文摘要:

      目的 通过年龄将人群划分为三大类，分析三类人群的典型行为特征，获得其可能产生绿色行为意识的原因，进而实现由设计手段达到引导不同人群建立绿色文化理念，养成绿色生活习惯的目的。方法 通过观察与对不同人群的行为分析，实现绿色行为分类，以不同年龄阶段对于绿色行为的接受程度，实现绿色导向性设计方式的动态划分。基于不同人群，给出针对性解决方式，从而得到更好的改观和推行效果。结论 经过前期对人群的调查分类，了解了不同人群处在不同时期对绿色行为及文化的看法及典型行为特征，以不同的导向性设计方法进行引导，从而使不同人群的绿色行为有所改观，以便在其中更好地展开绿色设计研究，使民众清晰认识绿色文化对自身的影响，明确绿色文化新需求的重要性。

英文摘要:

      The work aims to divide the population into three categories by age, and analyze the typical behavior characteristics of the three groups of people to obtain the reasons for their possible awareness of green behavior, and then achieve the purpose of guiding different people to establish green culture concepts and develop green living habits by means of design. The green behavior classification was realized by observing and analyzing the behavior of different groups of people, and the green oriented design was dynamically divided according to the acceptance degree of green behavior at different ages. Targeted solutions were given based on different groups of people, so as to get better changes and implementation effects. After the investigation and classification of the groups in the early stage, the opinions of different groups of people on green behavior and culture in different periods and the typical behavior characteristics were understood, and different guiding design methods were used to guide them, so as to improve the green behavior of different groups of people, to better carry out the research on green design, enable people to clearly understand the influence of green culture on themselves, and clarify the importance of new demands of green culture.