基于眼动仪的非物质文化遗产平面视觉体验研究

Visual Experience of Intangible Cultural Heritage Based on Eye Tracking System

中文关键词: 非物质文化遗产  视觉体验  平面设计  眼动仪  可用性

英文关键词: intangible cultural heritage  visual experience  plane design  eye tracking system  usability

中文摘要:

      目的 通过可用性与用户体验设计中的研究方法，研究非物质文化遗产平面视觉的体验设计，得到非物质文化遗产平面设计的视觉构建方式与用户体验需求。方法 通过眼动仪实验与访谈获得用户注视非遗平面海报的热点图、轨迹图和注视区域图，从用户体验与可用性角度，基于眼动实验的有效数据详细探讨针对可视性非遗文化的体验现状和视觉构建。结果 从可用性的角度出发提出针对非物质文化遗产平面设计的体验需求，结合眼动实验的定量分析结果与访谈用户的定性分析结果，提出针对非遗平面设计视觉体验的若干合理性建议。结论 基于眼动实验结果提出的非遗平面设计视觉体验构建有助于促进非物质文化遗产信息的高效率传递，在可用性的基础上改进用户的视觉体验，助力非遗文化传播。

英文摘要:

      The work aims to study the experience design of intangible cultural heritage plane vision through the research methods of usability and user experience design, so as to get the visual construction method and user experience requirement of the intangible cultural heritage plane design. Through the eye tracking system experiment and interview, the hot map, the track map and the gaze area map of users staring at the posters of intangible cultural heritage plane were obtained. From the perspective of user experience and usability, the experience and visual construction of visual intangible cultural heritage were discussed in detail based on the effective data of the eye tracking experiment. From the perspective of usability, the experience requirements for the graphic design of intangible cultural heritage were put forward. Combined with the quantitative analysis results of the eye tracking experiment and the qualitative analysis results of the interviewed users, some reasonable suggestions for the visual experience of the intangible cultural heritage design were proposed. The visual experience construction based on the experimental results of eye tracking is helpful to promote the efficient transmission of the information of intangible cultural heritage, improve the users' visual experience on the basis of usability, and promote the communication of intangible cultural heritage.