红色文化元素融入产品设计的路径研究

The Way of Integrating Red Cultural Elements into Product Design

中文关键词: 红色文化  元素  产品设计

英文关键词: red culture  element  product design

中文摘要:

      目的 探讨将红色文化元素融入产品设计的现状和路径，增加产品的文化内涵，提升文化自信。方法 提炼并分析红色文化要素的内涵和产品设计自身的需求，寻求两者的最佳契合点，以系统化和综合化的设计思维拓宽融合的深度与广度，使之承载更多的红色文化内涵，成为有故事的产品。结论 红色文化元素在产品设计中已经得到了较多应用，但大多停留在复制和照搬红色符号，真正有内涵的融合与运用较少。通过分析提炼红色文化元素的特点，从材料、造型、功能等多角度综合设计，提升产品品味；通过系统化设计拓宽红色文化元素应用的深度和广度；借助红色文化元素融入产品的系列化设计的方式，提升产品的故事性和竞争力；以个性化定制的形式，将两者的优势充分发挥，设计出高品质的产品。

英文摘要:

      The work aims to discuss the current situation and way of red cultural elements integrated into the product design, so as to intensify the cultural connotation of products and enhance the cultural confidence. The connotation of red cultural elements and the needs of product design itself were refined and analyzed to seek the best fit point of the two, and broaden the integration depth and breadth with systematic and comprehensive design thinking, so that it can carry more red cultural connotations and become a product with stories. Red cultural elements have been widely used in product design, but most of them just copy and indiscriminately imitate red symbols, with less integration and application of real connotation. The design is made from multiple angles based on the analysis and refinement of the characteristics of red cultural elements, such as materials, shapes, functions and the like, so as to improve the product taste. The application depth and breadth of red cultural elements are broadened through systematic design. With the help of red cultural elements integrated into the series design of the products, the story and competitiveness of the products are improved. In the form of personalized customization, a full play is given to the advantages of the both to design high-quality products.